The attribution guide
Making sense of what drives revenue
Alec Oghassabian, CS expert @ Vasco
•
June 16, 2025
Vasco's practical guide to choosing the right attribution model, setting it up in HubSpot, using AI to automate the hard parts, and aligning your GTM teams around what truly drives revenue.
In this article
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Without a clear, shared framework to tie activities to outcomes, decisions become subjective. Channels get undervalued. Teams argue over what drives pipeline. And when attribution feeds into things like performance reviews, variable compensation, budget distribution... misalignment quickly turns into mistrust and tensions between teams.
That’s why solving attribution is bigger than just picking the right model. It’s about giving every team a shared source of truth. And Vasco helps you get there!
The four key sections of the guide
What is attribution? – A clear definition, why it matters, and how it powers better decisions.
Attribution models – 8 models explained through a visual customer journey, with pros and cons.
Choosing the right model – Guidance tailored to your sales cycle and go-to-market approach.
Implementing attribution in HubSpot – A step-by-step setup guide with AI tool recommendations.
Because robust attribution strengthens how you plan, operate, and grow.
Attribution that drives scale
Grow from $5M to $50M+ by aligning teams and decisions around what truly moves the needle.
