Marketing
Stop funding the wrong accounts. Target the ones that close.
Vasco connects campaign data to billing outcomes, product usage, support history, and renewal patterns — so your ICP is built from accounts that closed, stayed, and expanded.
The Pain
Why this team's current approach breaks down.
Your team runs a Claude analysis on MQL data and campaign performance. It looks compelling. But that data doesn't include what happened after the sale.
Which accounts churned in month 4. Which expanded three times. Which segments have a 9-month CAC payback versus a 3-year one. That context never made it into the analysis.
What Vasco does for Marketing
From fragmented context to root cause in one click.
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Vasco
Which channels are driving the most pipeline?
MQL Attributionis 68% inbound.
Call recordings connected to outcomes
Which conversations precede closed-won? Which ones predict churn? Vasco shows you.
ICP from full-journey data
Built from accounts that closed, expanded, and stayed — not just top-of-funnel signals.
Bowtie attribution
Trace every campaign to pipeline, closed revenue, and NRR impact. Not first-touch. The full picture.
Three teammates ready to start this week.
Pre-trained on your context graph. Live in minutes.
Discover who your best customers really are. Traits that predict deal success, drawn from real outcomes.
One shared view of the sales and marketing handoff. Every finding split by who owns the fix.
See which channels actually drive revenue. Four attribution models ranked by composite ROI.
"With Vasco, we prioritize what matters most, make high-leverage decisions, and avoid side quests that don’t move the needle."
Joe Zaghloul,Partner & COO
Ready to see the full picture?
Connect your data free. No credit card required.