Customer Stories
Vessel.co Finds Revenue Architecture Clarity with Vasco
"With Vasco, I feel like we're no longer running blind. It’s our secret weapon for maintaining focus, achieving predictable sales, and presenting data with confidence to investors."
Thierry Ajaltouni
Co-Founder, Vessel.co
Challenges
Before Vasco, Vessel.co struggled with:
Lack of predictability in sales: Sales processes felt like "throwing darts in the dark" without a clear recipe for success.
Manual reporting: Pulling data from HubSpot and creating reports in Excel was time-consuming and error-prone.
Follow-up inefficiencies: Managing follow-ups post-conferences was overwhelming for the small team.
Data integrity issues: Incomplete CRM data made it challenging to measure success accurately.
Why Vasco
Vessel.co discovered Vasco through a trusted connection and was drawn to its ability to offer a scientific approach to revenue architecture.
The "aha" moment? Realizing Vasco could answer critical questions like:
How many leads are needed to achieve revenue goals?
Where are we falling behind in outreach and follow-ups?
Results
Improved pipeline visibility: A structured approach to outreach has increased efficiency and reduced missed follow-ups
Enhanced investor confidence: Presenting polished, accurate reports to investors strengthened trust and credibility
Motivated team performance: Clear goals and milestones created cohesion and focus across the team.
From zero to IPO
Find go-to-market fit and build the predictable growth engine that will get you to the next round.