# Vasco

> Vasco is the revenue context layer for AI agents. It structures your CRM, billing, calls, and support data into a semantic layer where every metric is sourced, every definition is locked, and every answer is deterministic — so AI agents and GTM teams work from one accurate source of truth instead of conflicting reports.

Vasco connects your tools (CRMs, billing, conversation intelligence, support), resolves identities across them into one context graph, and exposes governed metrics and AI agents (WBR/QBR automation, pipeline review, ICP analysis, rep coaching) that cite their sources. Each link below points to the page's Markdown representation.

## Pages
- [Agents](https://vasco.app/agents.md): The agent workforce — prebuilt and custom AI agents for revenue operations, with an org chart of how they collaborate.
- [AI Readiness Assessment](https://vasco.app/ai-readiness-assessment.md): A free, scored assessment of your GTM data quality and AI readiness — connect your stack and get a ranked report of the gaps AI agents depend on.
- [Vasco Raises US$8M Seed Round to Transform Revenue Operations with AI-Powered Revenue Architecture](https://vasco.app/announcement.md): Press release: Vasco closes a US$8M seed round led by Inovia Capital to accelerate product innovation, global expansion, and AI-driven capabilities for B2B revenue teams.
- [Builders — Deploy your agent on Vasco](https://vasco.app/builders.md): Developer-focused — connect to Vasco's MCP server, the data architecture, and why it works for GTM teams.
- [Centralize first. Buy the layer. Build the edge.](https://vasco.app/case-studies/build-the-edge.md): Why AI-native revenue teams centralize AI, buy the context layer, and build their edge on top — the operating model behind Owner.com's AI-native go-to-market, co-authored with CRO Kyle Norton.
- [Claude Cowork is impressive — here's the infrastructure it assumes you have](https://vasco.app/case-studies/claude-report.md): A field report on the accuracy gap in AI revenue tooling and how a sourced semantic layer closes it.
- [Contact Us](https://vasco.app/contact-us.md): Get in touch with the Vasco team via the contact form.
- [Vasco for AI-Native Revenue Teams](https://vasco.app/for/ai-teams.md): Your revenue agents are only as reliable as the data they run on — Vasco is the GTM context graph built for AI-native revenue teams: 750+ integrations, unified and structured so agents can trust what they're working with.
- [Vasco for Customer Success](https://vasco.app/for/customer-success.md): Know an account is at risk — and exactly why — before anyone has to ask: product usage, support tickets, billing changes, call recordings, and engagement data in one account health picture with root cause built in.
- [Vasco for Marketing](https://vasco.app/for/marketing.md): Stop funding the wrong accounts — Vasco connects campaign data to billing outcomes, product usage, support history, and renewal patterns, so your ICP is built from accounts that closed, stayed, and expanded.
- [Vasco for Product](https://vasco.app/for/product.md): Stop reporting on features and start showing which ones drive revenue — Vasco connects product usage to billing outcomes, support history, and renewal patterns, grounding product decisions in commercial reality.
- [Vasco for Revenue Operations](https://vasco.app/for/revops.md): Own the one revenue data layer every team — and every agent — runs on: 750+ data sources unified into one bowtie-structured context graph, one source of truth for every team and every Claude session.
- [Vasco for Sales](https://vasco.app/for/sales.md): Stop guessing why deals stall — Vasco connects pipeline data to call recordings, product usage, support activity, and billing signals, so deal risk is a traceable pattern, not a gut feel.
- [Vasco — The Revenue Context Layer for AI Agents](https://vasco.app/index.md): What Vasco is — the context layer purpose-built for AI agents; one context graph on top of your stack so revenue agents run in production on numbers that hold up.
- [Pricing](https://vasco.app/pricing.md): Plans and pricing — pay for the AI you use, not the people who use it. Free, Growth, Scale, and Enterprise tiers.
- [Data — One unified GTM context graph](https://vasco.app/product/data.md): The Vasco Data foundation — 750+ integrations unified into one bowtie-structured GTM context graph: the sourced, deterministic layer every module and every Claude session runs on.
- [ROI Calculator](https://vasco.app/roi.md): Estimate the revenue impact of deploying Vasco across your team.
- [Workshop — Build a revenue agent](https://vasco.app/workshop.md): An invite-only, in-person Vasco x Claude workshop: deploy a revenue agent that reasons on your real data in one half-day.
- [Agent Marketplace](https://vasco.app/agents/marketplace.md): Browse Vasco revenue agents you can deploy.

## Blog
- [Resources (index)](https://vasco.app/blog.md): RevOps resources for modern revenue teams.
- [AI in GTM & RevOps](https://vasco.app/blog/pillar/ai-in-gtm-revops.md): How AI is reshaping go-to-market and RevOps. This pillar covers the economic, operational, and organizational impact of AI, helping leaders understand where it creates leverage, where it breaks assumptions, and what changes next.
- [GTM & RevOps execution](https://vasco.app/blog/pillar/gtm-revops-execution.md): Content focused on how go-to-market strategies operate in practice, day to day. This pillar explores how teams activate their RevOps architecture through sales, marketing, and CS motions, enablement, workflows, and operating cadences that turn strategy into consistent, repeatable execution.
- [Revenue planning, forecasting & economics](https://vasco.app/blog/pillar/revenue-planning-forecasting-economics.md): How revenue teams plan, forecast, and reason about the economics of growth. This pillar covers planning playbooks, board-ready forecasting, unit economics, and the financial models behind durable, predictable revenue.
- [RevOps maturity & scaling journeys](https://vasco.app/blog/pillar/revops-maturity-scaling-journeys.md): How companies evolve as they grow. This pillar explores the transitions from founder-led to scalable growth, maturity benchmarks, leadership shifts, and the challenges teams face at each stage of scale.
- [RevOps systems & architecture](https://vasco.app/blog/pillar/revops-systems-architecture.md): Content about the systems, data models, and structural foundations that underpin modern RevOps. This pillar focuses on how revenue teams design their architecture: defining the customer lifecycle, aligning around a single source of truth, and instrumenting data, metrics, and workflows to support scale.
- [Centralized vs. decentralized AI in GTM: In conversation with Kyle Norton](https://vasco.app/blog/build-or-buy-gtm-context-layer.md): We sat down with CRO of Owner.com, Kyle Norton, to discuss why 47% of go-to-market teams have zero AI agents in production. Here's why centralized AI compounds and decentralized AI stalls, plus the four-stage maturity ladder that shows where your team sits.
- [Why not just connect Claude to HubSpot? | Vasco](https://vasco.app/blog/connect-claude-hubspot.md): Every answer your revenue team needs is already in your call recordings. Here's how to actually use it.
- [Vasco's context graph is now available on Google Cloud Marketplace ](https://vasco.app/blog/vasco-google-cloud-marketplace.md): Customers can now buy Vasco through a channel they already use, applying existing Google Cloud commitments instead of finding a new budget.
- [New: Train agents on your revenue motion](https://vasco.app/blog/product-spotlight-July-2026.md): The agents you hired last cycle just got a lot more capable.
- [Revenue data provenance: A forecast accuracy guide for CROs](https://vasco.app/blog/data-provenance-forecast-accuracy.md): Enterprise AI leaders are already calling data provenance the trust layer for agentic AI. Here's what revenue data provenance means for CROs, and how to build it into forecast accuracy before agents start acting on your pipeline.
- [Why using GitHub as a context repo makes your AI agents less accurate](https://vasco.app/blog/github-agents-revenue-context-accuracy.md): GitHub is great for documentation, but static docs can't keep pace with a live revenue motion. Here's why it isn't enough for production AI agents.
- [Call transcripts for AI agents: How to turn sales conversations into accurate GTM intelligence](https://vasco.app/blog/call-transcripts-AI-agents.md): Every answer your revenue team needs is already in your call recordings. Here's how to actually use it.
- [Inside the first wave of GTM-built AI agents](https://vasco.app/blog/gtm-teams-Vasco-agents.md): After 10 weeks and 180 AI agents built across 37 organizations, the teams getting the most reliable outputs weren't running better models. They were giving their agents better context to reason from.
- [Introducing the revenue agent marketplace](https://vasco.app/blog/product-spotlight-June-2026.md): Browse pre-built agents for every revenue motion, hire one in a click, and customize from chat. No prompt engineering, no setup time. Your whole team ships agents that actually work.
- [RevOps + Claude Cowork: What is the AI context gap?](https://vasco.app/blog/claude-cowork-revenue-data-layer.md): Context graphs built for RevOps are what make Claude outputs trustworthy. Without context, the data can be clean or dirty, complete or missing, reconciled or contradictory, and Claude will reason on it either way.
- [AI is the new UI: Vasco connects to Claude via MCP](https://vasco.app/blog/product-spotlight-april-2-2026.md): Your agents are only as good as the data they reason on. Now, every Claude user in your organization can query your verified revenue data: governed, accurate, and grounded in your actual business.
- [Your revenue data layer, purpose-built for AI agents](https://vasco.app/blog/product-spotlight-april-2026.md): Your agents are only as good as the data they reason on. Vasco is now a fully agentic RevOps platform, closing the gap between great AI models and the trustworthy revenue data they need to deliver.
- [The RevOps roadmap: Pre-seed to Series E](https://vasco.app/blog/revops-roadmap-company-stage.md): Great RevOps is about having the right foundation at the right moment. Whether you're closing your first deals or managing a 300-person GTM org, this stage-by-stage roadmap shows you exactly where to focus your energy to drive predictable revenue growth.
- [20 AI revenue agent use cases every GTM team should be running](https://vasco.app/blog/ai-revenue-agents-gtm-use-cases.md): Over the past year we mapped the revenue problems GTM teams bring to AI agents most often: pipeline gaps that hide until two weeks before quarter end, forecasts built on CRM stages nobody updated, churn signals buried in transcripts nobody re-reads. This is the complete reference for all 20 use cases: what each agent analyzes, which metric it actually moves, and what lands in your inbox when it runs.
- [Reps vs. RevOps: The Framework for Freedom](https://vasco.app/blog/revops-empathy-system-design.md): Most RevOps teams are built to manage systems. The best ones are built to serve people. This article spotlights a conversation between Justin Hudon (Head of Sales & CS, Vasco), and Steve Dinner (VP of Revenue Operations, Owner), exploring what it actually takes to build systems that bring out the best in sales talent.
- [The RevOps operating rhythm](https://vasco.app/blog/the-revops-operating-rythm.md): When each conversation has a clear frequency and scope, teams stop reconstructing what happened and start deciding what to do next. This guide lays out the five cadences every RevOps team needs: what to cover, who to involve, and what each one should produce.
- [Context graphs for GTM teams](https://vasco.app/blog/context-graphs-for-gtm-teams.md): A context graph is a structured way to represent GTM data that preserves entities, relationships, and the context in which revenue decisions were made. Instead of reporting outcomes in isolation, it links performance to the sequence of events, signals, ownership changes, and conditions that produced them.
- [How to build revenue agents with Claude x Vasco](https://vasco.app/blog/build-revenue-agents-Claude-Vasco.md): The gap between a Claude prototype and a production revenue agent is smaller than you think. This guide closes that gap with the exact MCP connection, a 5-component prompt structure you can copy today, and 20 reasoning agents built to compound. For builders who are done experimenting and ready to ship.
- [CRO’s 2026 guide to agentic AI](https://vasco.app/blog/agentic-ai-guide-revops-2026.md): The AI context gap is the defining challenge for every RevOps team building on agents right now. This guide explains what it is, why it exists in most stacks, and how a revenue context graph closes it. By the end, you'll know exactly where your stack stands and what to do next.
- [GTM & RevOps Execution](https://vasco.app/blog/gtm-revops-execution.md): Only 4% of SaaS companies ever reach $1M ARR. And the ones that don't make it rarely have a product problem. The gap is almost always in execution; a go-to-market that couldn't scale consistently enough, for long enough.
- [YOUR ICP, ACROSS MATURITY STAGES](https://vasco.app/blog/icp-across-maturity-stages.md): In the AI world, ICP sits at the center of GTM execution, powering personalization, prioritization, and automation. This guide explores how ICP evolves with data maturity and GTM complexity, and how to make it operational at every stage of growth.
- [Pulse, your new command center](https://vasco.app/blog/product-spotlight-january-2026.md): Our recent product releases introduce new ways to see, understand, and act on your revenue data: from a unified command center, to a dedicated analysis workspace, to cleaner plan vs actuals downstream. Together, these updates make it easier to diagnose performance, explain what’s happening, and move forward with confidence.
- [Compound growth](https://vasco.app/blog/from-linear-productivity-to-system-driven-revops.md): Jacco van der Kooij is one of the leading thinkers in modern go-to-market design and the creator of Revenue Architecture. In this article, he shares his perspective on how RevOps will shift in 2026: toward AI-powered, system-driven, and compounding growth models.
- [The economics of AI](https://vasco.app/blog/the-economics-of-ai.md): AI is often framed as a product shift. In reality, it is an economic one. This article builds on insights from the Vasco Trends Report, notably conversations with Michael Litt (CEO, Vidyard) and Guillaume Jacquet (CEO, Vasco).
- [2026 RevOps Trends & Predictions](https://vasco.app/blog/2026-revops-trends-predictions.md): We asked fifteen of the smartest operators, founders, and advisors we know for their perspective on the year ahead. And their insights genuinely floored us.
- [ICP Builder & Customer Profiles](https://vasco.app/blog/product-spotlight-december-2025.md): We’re closing the year with upgrades that tighten your entire GTM system. From refining your ICP to mapping your journey end-to-end and connecting new data sources, these updates deliver sharper insights, cleaner data, and faster paths to value.
- [Supercharging sales enablement in the AI era](https://vasco.app/blog/supercharging-sales-enablement-in-the-ai-era.md): I studied kinesiology. Trained people to deadlift. Never planned to cold call strangers for a living. When I finally tried sales, I discovered something unexpected: the best reps weren't the loudest or most aggressive. They were the most curious. They asked better questions. They built structure around what worked. They genuinely cared whether someone said yes or no. That realization changed everything.
- [New in Vasco](https://vasco.app/blog/product-spotlight-october-2025.md): This month, we’re doubling down on trust, visibility, and speed. From clean data syncs to deeper pipeline insights and smarter BI filters, these updates make it easier than ever to understand what’s happening, and act on it.
- [The science of scaling according to Mark Roberge](https://vasco.app/blog/the-science-of-scaling-according-to-mark-roberge.md): It still happens. A founder raises a $10 million Series A and a board member says, “Hire 20 reps in November.” The founder is 30 years old, has never hired a rep, and the company barely has a repeatable process. Yet this is still how many startups scale, with no real evidence they’re ready.
- [Don’t trust your conversion rates?](https://vasco.app/blog/conversion-rates.md): Conversion rates are one of the most important metrics in Revenue Operations. They tell you whether your funnel is healthy, where prospects drop off, and how much revenue you can realistically expect from your pipeline. Yet, conversion rates are often missing, inconsistent, or buried in spreadsheets that no one fully trusts.
- [Reverse-engineering your board target](https://vasco.app/blog/planning-playbook.md): Planning season is changing. What used to be a static spreadsheet ritual is becoming a continuous operating system for growth.
- [AI in sales](https://vasco.app/blog/ai-in-sales.md): AI tools are reshaping the daily lives of sales reps and GTM leaders, but not without their challenges. In the video below, Justin from Vasco and Jacob from Attention shared their firsthand experiences on how AI is transforming workflows, where it falls short, and what the future might hold.
- [Time to AI](https://vasco.app/blog/time-to-ai.md): The pressure to implement AI in GTM is real. Budgets are shifting. Competitors are experimenting. And yet, most people still feel overwhelmed.
- [How VCs evaluate startup maturity for Series A and B](https://vasco.app/blog/how-vcs-evaluate-startup-maturity-for-series-a-and-b.md): For early-stage founders, raising a Series A or B often comes down to one question: are we ready? From the investor side, the question sounds more like: how efficient and mature is this company?
- [Brand Strategy](https://vasco.app/blog/brand-strategy-guide.md): From strategy to implementation, learn when to invest, why it matters, and how to bring your brand to life across your GTM.
- [Designing for product-led growth (PLG)](https://vasco.app/blog/designing-for-plg.md): In a product-led motion, your product becomes the front door, the sales call, and the onboarding session all at once. There’s no AE to tailor the pitch, no CSM to unblock the journey. Every screen and interaction in the user journey has the potential to either move them forward or make them drop off.
- [The attribution guide](https://vasco.app/blog/the-attribution-guide.md): Vasco's practical guide to choosing the right attribution model, setting it up in HubSpot, using AI to automate the hard parts, and aligning your GTM teams around what truly drives revenue.
- [The gravitational pull of daily digests](https://vasco.app/blog/the-gravitational-pull-of-daily-digests.md): Every SaaS company claims to be “data-driven.” Yet, behind closed dashboards, each GTM team crafts its own version of the truth. Sales leans on the CRM, marketing swears by attribution reports, the CRO lives in a board deck… And RevOps? They're caught in the middle, pulled in every direction, trying to make sense of conflicting narratives.
- [The hidden revenue killer](https://vasco.app/blog/the-hidden-revenue-killer.md): Something that keeps hitting me over and over in my work with growing companies: The biggest threat to your revenue isn't your competition or the market - it's the misalignment between your Product, Sales, and Finance teams.
- [Bridging strategy and execution in a shifting GTM landscape](https://vasco.app/blog/bridging-strategy-and-execution-in-a-shifting-gtm-landscape.md): In a rapidly evolving GTM landscape, where AI reshapes expectations every quarter, RevOps has emerged as the glue between vision and execution.
- [What does event success look like in the modern world?](https://vasco.app/blog/event-success-and-roi.md): It’s event season in tech. In just a few weeks, the Vasco team went from New Orleans to San Francisco, attending RevOps AF, the Impact Summit by Winning by Design, and SaaStr Annual 2025. And with every flight, every booth, and every hallway conversation, we couldn't help but wonder: What’s the real value of being here?
- [How growth loops turn users into your best sellers](https://vasco.app/blog/how-growth-loops-turn-users-into-your-best-sellers.md): Vasco just came back from the Impact Summit in San Francisco, hosted by Winning by Design. As a certified WbD partner, we had front-row seats to an insight-packed event on how AI is reshaping go-to-market strategies. We asked Dave Boyce, EVP Product at Winning by Design, to share a small slice of thinking that’s bound to impact RevOps teams in the months ahead. Here it is!
- [How to scale your B2B SaaS from $1M to $10M ARR](https://vasco.app/blog/from-founder-led-sales-to-a-scalable-revenue-engine.md): Reaching $1M ARR is a strong signal: you’ve found early product-market fit, and your hustle as a founder has paid off. But crossing that milestone also marks a shift — from intuition to structure.
- [How to Hire Exceptional Leaders](https://vasco.app/blog/how-to-hire-exceptional-leaders.md): Hiring great leaders is both an art and a science. The right leader can elevate an organization, inspire teams, and drive success. But the wrong hire? It can be a costly mistake, setting your organization back significantly.
- [The board meeting playbook for scaling SaaS companies](https://vasco.app/blog/the-board-meeting-playbook-for-scaling-saas-companies.md): Scaling a SaaS startup is already a balancing act. Add investor expectations, board meetings, and growth metrics into the mix, and it’s easy to feel overwhelmed.
- [When to Stop Being Your Own Best Salesperson](https://vasco.app/blog/when-to-stop-being-your-own-best-salesperson.md): Here's a counterintuitive truth about startup growth: your biggest strength might actually be your biggest problem.
- [Inbound vs. Outbound Leads](https://vasco.app/blog/inbound-vs-outbound-leads.md): Struggling with low MQL actuals? Your lead qualification process might be the culprit. Discover how inbound and outbound leads follow different paths—and how using the SPICED framework can help your RevOps team refine lifecycle stages for a more accurate pipeline. Learn the manual and automated strategies to bridge the gap and fix MQL tracking in your CRM.
- [The Smart Guide to Acquisition Lifecycle Stages & CRM Setup](https://vasco.app/blog/lifecycle-stages-and-crm-setup.md): A strong RevOps strategy starts with a well-structured lifecycle stage framework in your CRM. But between lead qualification, marketing-to-sales alignment, and automation workflows, setting up the right system can quickly become overwhelming.
- [RevOps 101](https://vasco.app/blog/revops-101.md): Maybe you remember walking into a store, facing your fear of human interaction, and buying a physical software package with a stack of floppy disks. So vintage, right?
- [The Bowtie Model](https://vasco.app/blog/the-bowtie-model.md): Just like a bridge that only takes you halfway across the river, the traditional funnel has its limits. In a recurring revenue business model, growth doesn’t stop when you close a deal. It’s just getting started. Enter the Bowtie Model.
- [Your SDR Team is Dying](https://vasco.app/blog/your-sdr-team-is-dying.md): When I built my first outbound sales team from scratch in 2002, I thought I had the blueprint for perfect sales alignment figured out. We had our systems, our processes, our metrics. In short, everything seemed perfect on paper. But something wasn't clicking.

## Case Studies
- [Case Studies (index)](https://vasco.app/case-studies.md): In-depth case studies: how teams put trustworthy revenue data to work with Vasco.
- [Centralize first. Buy the layer. Build the edge.](https://vasco.app/case-studies/build-the-edge.md): Why AI-native revenue teams centralize first, buy the context layer, and build their edge on top — co-authored with Kyle Norton, CRO of Owner.com.
- [Claude Cowork is impressive — here's the infrastructure it assumes you have](https://vasco.app/case-studies/claude-report.md): A field report on the accuracy gap in AI revenue tooling and how a sourced semantic layer closes it.

## Customer Stories
- [Customer Stories (index)](https://vasco.app/customer-stories.md): How revenue teams build and scale with Vasco.
- [How Fabriq Aligned Its Revenue Teams Around a Best-in-Class GTM Framework](https://vasco.app/customer-stories/fabriq.md): How Fabriq Aligned Its Revenue Teams Around a Best-in-Class GTM Framework
- [How elia gained full Visibility and Control of its Sales Pipeline With Vasco](https://vasco.app/customer-stories/elia.md): Visibility and Control of its Sales Pipeline With Vasco
- [How Leanscale scaled its fractional RevOps services](https://vasco.app/customer-stories/leanscale.md): fractional RevOps services
- [How Alvéole Eliminated 200+ Hours of Spreadsheet Reporting And Gained GTM Clarity](https://vasco.app/customer-stories/alveole.md): Hours of Spreadsheet Reporting And Gained GTM Clarity
- [How Lightspeed Built a Predictable Growth Engine with Vasco](https://vasco.app/customer-stories/lightspeed.md): a Predictable Growth Engine with Vasco
- [How Vessel Found Revenue Architecture Clarity with Vasco](https://vasco.app/customer-stories/vessel.md): Revenue Architecture Clarity with Vasco

## Legal
- [Data Processing Agreement](https://vasco.app/legal/dpa.md): Data Processing Agreement governing how Vasco processes personal data on behalf of customers.
- [Politique de confidentialité](https://vasco.app/legal/politique-de-confidentialite.md): Comment Vasco collecte, utilise et communique vos renseignements personnels.
- [Privacy Policy](https://vasco.app/legal/privacy.md): How Vasco collects, uses, and discloses your personal information.
- [Security](https://vasco.app/legal/security.md): Vasco's security practices for protecting your data.
- [Subprocessors](https://vasco.app/legal/subprocessors.md): List of third-party subprocessors used by Vasco.
- [Terms & Policies](https://vasco.app/legal/terms-of-service.md): Legal agreement governing the use of Vasco's platform and services.