---
title: "Vasco for Marketing"
description: "Stop funding the wrong accounts — Vasco connects campaign data to billing outcomes, product usage, support history, and renewal patterns, so your ICP is built from accounts that closed, stayed, and expanded."
canonical: "https://vasco.app/for/marketing"
---

# Stop funding the wrong accounts. Target the ones that close.

Vasco connects campaign data to billing outcomes, product usage, support history, and renewal patterns — so your ICP is built from accounts that closed, stayed, and expanded.

Primary actions: [Start for free](https://my.vasco.app/get-started) · [Talk to sales](/request-demo)

## Why marketing teams' current approach breaks down

Your team runs a Claude analysis on MQL data and campaign performance. It looks compelling. But that data doesn't include what happened after the sale. Which accounts churned in month 4. Which expanded three times. Which segments have a 9-month CAC payback versus a 3-year one. That context never made it into the analysis.

## What Vasco does for Marketing

From fragmented context to root cause in one click — powered by Claude and Vasco:

- **Call recordings connected to outcomes.** Which conversations precede closed-won? Which ones predict churn? Vasco shows you.
- **ICP from full-journey data.** Built from accounts that closed, expanded, and stayed — not just top-of-funnel signals.
- **Bowtie attribution.** Trace every campaign to pipeline, closed revenue, and NRR impact. Not first-touch. The full picture.

## Three teammates ready to start this week

Pre-trained on your context graph and live in minutes, the Marketing trio: the ICP Analyst, the Sales–Marketing Feedback Loop, and the Channel Attribution Model. [Explore all agents in the marketplace](/agents/marketplace).

## What customers say

> "With Vasco, we prioritize what matters most, make high-leverage decisions, and avoid side quests that don't move the needle."
>
> — Joe Zaghloul, Partner & COO, LeanScale

## Ready to see the full picture?

Connect your data free. No credit card required. [Start free](https://my.vasco.app/get-started) · [Get a demo](/request-demo)