---
title: How Vessel Found Revenue Architecture Clarity with Vasco
company: Vessel
description: Revenue Architecture Clarity with Vasco
canonical: "https://vasco.app/customer-stories/vessel"
industry: SaaS
stage: Seed
solution: Start-ups
stack:
  - HubSpot
topFeatures:
  - Actuals vs Forecast
  - Daily Digest
  - Planning
---

# How Vessel Found Revenue Architecture Clarity with Vasco

_Revenue Architecture Clarity with Vasco_

## The Challenge

**"Without visibility into GTM performance, our sales process felt like throwing darts in the dark."**

Vessel was founded by former institutional investors with deep conviction and early proof that their product was resonating with fund managers. The team had strong instincts and a growing pipeline, especially from conferences and outbound, but struggled to translate momentum into repeatable success.

- Pipeline metrics were complex, data integrity was challenged, and like most high-velocity teams, performance tracking was cobbled together from manual HubSpot exports.
- Thierry Ajaltouni, Co-Founder of Vessel was seeing market pull but the sales process felt like “throwing darts in the dark” without a consistent way to track inputs and outcomes.
- The team needed structure: a clear GTM motion, fast feedback loops, and reporting they could trust.

## Our Approach

Vessel implemented Vasco across their GTM motion, setting weekly targets to hold teams accountable around a shared goal and tracking performance against them. The team now had a clear view of where follow-ups were falling off and which channels were underperforming.

Instead of asking “how did we do,” Thierry and his team started every week knowing what needed to happen: how many leads, what conversion rates, and where to focus.

Vessel implemented Vasco across their GTM motion, setting weekly targets to hold teams accountable around a shared goal and tracking performance against them. The team now had a clear view of where follow-ups were falling off and which channels were underperforming.

> “With Vasco, I feel like we’re no longer running blind. It’s our secret weapon for maintaining focus, achieving predictable sales, and presenting data with confidence to investors.”

> Instead of asking “how did we do,” Thierry and his team start every week knowing what needs to happen: how many leads, what conversion rates, and where to focus.

## Results

### Structured pipeline generation

Vasco helped Vessel shift from reactive outreach to a weekly, trackable GTM rhythm based on real conversion data.

### Credible reporting that builds investor trust

The team used Vasco to present clear, accurate data with a strong narrative to their investors, reinforcing clarity and control.

### Faster decisions, fewer misses

With clear benchmarks and live performance tracking, Vessel reduced missed follow-ups and made better calls, faster.


> With Vasco, I feel like we're no longer running blind. It’s our secret weapon for maintaining focus, achieving predictable sales, and presenting data with confidence to investors.
>
> — Thierry Ajaltouni, Co-Founder, Vessel.co

[Start-ups](/solutions/startups)