Customer Stories

Connect and Go’s Journey to Data-Driven Success

"Vasco has transformed how we approach revenue operations, providing clarity, improving forecasting, and aligning our sales and marketing teams for scalable growth."

Myriam Blanchette

EVP, Customer Success

The Challenge

Connect and Go, a company undergoing significant growth and restructuring, struggled with data misalignment across departments. With no dedicated RevOps team, the burden of reporting and decision-making fell on different executives from sales, marketing, and customer success. This led to confusion and inefficiency, especially during senior leadership meetings, where each department would present its data using different definitions of key metrics such as MQLs and SQLs. 

Data inconsistencies also hindered their ability to make confident decisions, particularly as they matured and began to answer to their board and investors. The company needed a solution to unify their data, improve reporting accuracy, and foster better cross-functional collaboration.

The Solution 

Connect and Go implemented Vasco to streamline their revenue operations, centralize data, and ensure consistent reporting across all teams. Almost immediately, they saw a significant improvement in their data quality, which jumped from under 20% to 99%. This allowed all departments to speak the same “language,” creating a unified narrative that was easy to present both internally and externally. 

The Vasco platform allowed them to track performance across multiple channels, identify trends, and refine their sales and marketing strategies. It also sparked critical internal discussions, helping the team redefine key terms and ensure that everyone was aligned.

Results

Data integrity went from 50 to 99% 

Unified data layer

60% increase in upsell and expansion opportunities

Connect and Go

2022

Industry

SaaS

Stage

Serie B

Integrations

Hubspot

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