---
title: Case Studies
description: "What actually happens underneath AI-native GTM: field reports from revenue teams running GTM on agents — real data, real consequences."
canonical: "https://vasco.app/case-studies"
---

# What actually happens underneath AI-native GTM.

Field reports from revenue teams running GTM on agents. Anonymized where it needs to be, named where it counts – real data, real consequences. See where the context layer earns its place.

- [Centralize first. Buy the layer. Build the edge.](https://vasco.app/case-studies/build-the-edge.md): Why AI-native revenue teams centralize first, buy the context layer, and build their edge on top — co-authored with Kyle Norton, CRO of Owner.com.
- [Claude Cowork is impressive — here's the infrastructure it assumes you have](https://vasco.app/case-studies/claude-report.md): A field report on the accuracy gap in AI revenue tooling and how a sourced semantic layer closes it.