---
title: Time to AI
description: "The pressure to implement AI in GTM is real. Budgets are shifting. Competitors are experimenting. And yet, most people still feel overwhelmed."
canonical: "https://vasco.app/blog/time-to-ai"
date: "2025-09-02T00:00:00.000Z"
author: "Sébastien Rothlisberger"
jobTitle: "CTO & co-founder"
readingTimeMinutes: 11
contentType: guide
intent: playbooks-methods
pillar: "AI in GTM & RevOps"
audiences:
  - revops
  - cros
  - start-ups
  - scale-ups
  - fractional
  - founders
---

# Time to AI

_A stoic guide to AI-powered RevOps_

## Get the guide

Move forward with confidence, knowing when AI can accelerate your GTM workflows, and when it won’t.

> This guide strips away the buzzwords, explains what **agentic AI **really does, and shows how GTM teams are experimenting with it today (including where it falls short).

![](https://cdn.sanity.io/images/ys8gstp8/production/da8ce8114d278eb1281ad53b29bf6976507cbb8b-4560x2565.png?w=1600&fit=max&auto=format)

## The three key sections of the guide

- **Back to basics**: How agentic AI actually works
- **AI isn’t magic:** Core challenges and common myths
- **Build, Buy or assemble**: How to activate AI in your GTM

> At the end of the day, AI won’t replace your judgment. Used wisely, it can take on the repetitive, dull parts of RevOps so you can focus on **strategy, creativity, and growth**.