No one’s really aligned. Everyone is just defending their own numbers. But what if RevOps could flip the script?

Influence starts with visibility

RevOps is often seen as a support function: fixing dashboards, cleaning data, generating last-minute reports. Rarely as a strategic voice. At Vasco, we’re convinced that’s a missed opportunity.

By owning and sharing a single source of truth, RevOps can fundamentally reshape how GTM teams operate.

And one of the simplest ways to do that? A daily digest.

Frequency matters: The power of daily pings

In most companies, metrics are surfaced once a month: too late to change the story.

Sending digests every day flips that dynamic. It creates a steady reminder that keeps everyone engaged, alert, and able to course-correct in real time. Frequency isn’t just a delivery choice; it’s what turns information into influence.

The daily digest isn’t a bulky dashboard link or a 60-tab spreadsheet. It’s a short, regular, readable update sent proactively across teams, highlighting the key shifts, the red flags, the wins. It becomes a shared checkpoint, a heartbeat, a rhythm that anchors the whole company in accountability.

How we do it at Vasco

You can’t fix what you don’t see. That’s why our clients—and our own GTM teams—rely on Vasco Digests: a daily pulse showing what moved, what stalled, and where we stand against plan. Leads, pipeline shifts, risks… everything is visible across the org to track progress toward target and create shared accountability.

We send it by email, but your team might prefer a Slack channel or a push through your go-to workspace. Format doesn’t matter. What counts is having a shared, recurring touchpoint that keeps everyone aligned.

A small habit, a big shift

When a daily digest is shared across the entire org (including the executive team), it becomes a quiet but powerful alignment tool. Once people know the CEO sees the numbers every morning, behaviours shift. Suddenly, the metrics that matter are no longer buried. They’re out in the open, acted on, and reconciled across teams.

People start adjusting their actions to match what’s visible. No one wants to be lagging. Performance improves. Not because of pressure, but because clarity removes excuses.

The politics of clarity: Influence without authority

RevOps doesn’t have formal authority over the CMO or the VP of Sales. But they can still drive alignment. A daily digest acts as a steady, persuasive forcing function without triggering conflict or confrontation. It’s not you challenging the numbers. It’s the data, showing up every morning, speaking for itself.

And RevOps? They’re no longer the report machine. They’re the ones setting the pace.

Sending a daily digest is simple. But the impact is real: faster decisions, fewer finger-pointing meetings, and growing recognition of RevOps as a strategic partner.

Want to increase your influence as a RevOps pro? Start hitting send!