---
title: The attribution guide
description: "Vasco's practical guide to choosing the right attribution model, setting it up in HubSpot, using AI to automate the hard parts, and aligning your GTM teams around what truly drives revenue."
canonical: "https://vasco.app/blog/the-attribution-guide"
date: "2025-06-16T00:00:00.000Z"
author: Alec Oghassabian
jobTitle: RevOps Expert
readingTimeMinutes: 8
contentType: guide
intent: playbooks-methods
pillar: "RevOps systems & architecture"
audiences:
  - revops
  - cros
  - start-ups
  - scale-ups
  - fractional
  - founders
---

# The attribution guide

_Making sense of what drives revenue_

## Get the guide

Without a clear, shared framework to tie activities to outcomes, decisions become subjective. Channels get undervalued. Teams argue over what drives pipeline. And when attribution feeds into things like performance reviews, variable compensation, budget distribution... misalignment quickly turns into mistrust and tensions between teams.

**That’s why solving attribution is bigger than just picking the right model**. It’s about giving every team a shared source of truth. And Vasco helps you get there!

![Read the guide](https://cdn.sanity.io/images/ys8gstp8/production/30e6a2647d72c24f6073cc10d88ad24d846fc9cf-1920x1080.jpg?w=1600&fit=max&auto=format)

## The four key sections of the guide

1. **What is attribution?** – A clear definition, why it matters, and how it powers better decisions.
2. **Attribution models **– 8 models explained through a visual customer journey, with pros and cons.
3. **Choosing the right model** – Guidance tailored to your sales cycle and go-to-market approach.
4. **Implementing attribution in HubSpot** – A step-by-step setup guide with AI tool recommendations.

> Because robust attribution strengthens how you plan, operate, and grow.