RevOps resources for modern revenue teams.https://vasco.app/https://vasco.app/blog/claude-cowork-revenue-data-layer/https://vasco.app/blog/claude-cowork-revenue-data-layer/Context graphs built for RevOps are what make Claude outputs trustworthy. Without context, the data can be clean or dirty, complete or missing, reconciled or contradictory, and Claude will reason on it either way.Thu, 02 Apr 2026 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/product-spotlight-april-2-2026/https://vasco.app/blog/product-spotlight-april-2-2026/Your agents are only as good as the data they reason on. Now, every Claude user in your organization can query your verified revenue data: governed, accurate, and grounded in your actual business.Thu, 02 Apr 2026 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/product-spotlight-april-2026/https://vasco.app/blog/product-spotlight-april-2026/Your agents are only as good as the data they reason on. Vasco is now a fully agentic RevOps platform, closing the gap between great AI models and the trustworthy revenue data they need to deliver.Thu, 02 Apr 2026 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/revops-roadmap-company-stage/https://vasco.app/blog/revops-roadmap-company-stage/Great RevOps is about having the right foundation at the right moment. Whether you're closing your first deals or managing a 300-person GTM org, this stage-by-stage roadmap shows you exactly where to focus your energy to drive predictable revenue growth.Mon, 23 Mar 2026 00:00:00 GMTJustin Hudonhttps://vasco.app/blog/revops-empathy-system-design/https://vasco.app/blog/revops-empathy-system-design/Most RevOps teams are built to manage systems. The best ones are built to serve people. This article spotlights a conversation between Justin Hudon (Head of Sales & CS, Vasco), and Steve Dinner (VP of Revenue Operations, Owner), exploring what it actually takes to build systems that bring out the best in sales talent.Tue, 03 Mar 2026 00:00:00 GMTJustin Hudonhttps://vasco.app/blog/the-revops-operating-rythm/https://vasco.app/blog/the-revops-operating-rythm/When each conversation has a clear frequency and scope, teams stop reconstructing what happened and start deciding what to do next. This guide lays out the five cadences every RevOps team needs: what to cover, who to involve, and what each one should produce.Tue, 03 Mar 2026 00:00:00 GMTAlec Oghassabianhttps://vasco.app/blog/context-graphs-for-gtm-teams/https://vasco.app/blog/context-graphs-for-gtm-teams/A context graph is a structured way to represent GTM data that preserves entities, relationships, and the context in which revenue decisions were made. Instead of reporting outcomes in isolation, it links performance to the sequence of events, signals, ownership changes, and conditions that produced them.Wed, 04 Feb 2026 00:00:00 GMTStephane Bischoffhttps://vasco.app/blog/agentic-ai-guide-revops-2026/https://vasco.app/blog/agentic-ai-guide-revops-2026/The AI context gap is the defining challenge for every RevOps team building on agents right now. This guide explains what it is, why it exists in most stacks, and how a revenue context graph closes it. By the end, you'll know exactly where your stack stands and what to do next.Tue, 03 Feb 2026 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/gtm-revops-execution/https://vasco.app/blog/gtm-revops-execution/Only 4% of SaaS companies ever reach $1M ARR. And the ones that don't make it rarely have a product problem. The gap is almost always in execution; a go-to-market that couldn't scale consistently enough, for long enough.Tue, 03 Feb 2026 00:00:00 GMTJustin Hudonhttps://vasco.app/blog/icp-across-maturity-stages/https://vasco.app/blog/icp-across-maturity-stages/In the AI world, ICP sits at the center of GTM execution, powering personalization, prioritization, and automation. This guide explores how ICP evolves with data maturity and GTM complexity, and how to make it operational at every stage of growth.Tue, 03 Feb 2026 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/product-spotlight-january-2026/https://vasco.app/blog/product-spotlight-january-2026/Our recent product releases introduce new ways to see, understand, and act on your revenue data: from a unified command center, to a dedicated analysis workspace, to cleaner plan vs actuals downstream. Together, these updates make it easier to diagnose performance, explain what’s happening, and move forward with confidence.Wed, 28 Jan 2026 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/from-linear-productivity-to-system-driven-revops/https://vasco.app/blog/from-linear-productivity-to-system-driven-revops/Jacco van der Kooij is one of the leading thinkers in modern go-to-market design and the creator of Revenue Architecture. In this article, he shares his perspective on how RevOps will shift in 2026: toward AI-powered, system-driven, and compounding growth models.Thu, 08 Jan 2026 00:00:00 GMTJacco van der Kooijhttps://vasco.app/blog/the-economics-of-ai/https://vasco.app/blog/the-economics-of-ai/AI is often framed as a product shift. In reality, it is an economic one. This article builds on insights from the Vasco Trends Report, notably conversations with Michael Litt (CEO, Vidyard) and Guillaume Jacquet (CEO, Vasco).Thu, 08 Jan 2026 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/2026-revops-trends-predictions/https://vasco.app/blog/2026-revops-trends-predictions/We asked fifteen of the smartest operators, founders, and advisors we know for their perspective on the year ahead. And their insights genuinely floored us.Mon, 15 Dec 2025 00:00:00 GMTSophie Geoffrionhttps://vasco.app/blog/product-spotlight-december-2025/https://vasco.app/blog/product-spotlight-december-2025/We’re closing the year with upgrades that tighten your entire GTM system. From refining your ICP to mapping your journey end-to-end and connecting new data sources, these updates deliver sharper insights, cleaner data, and faster paths to value.Mon, 15 Dec 2025 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/supercharging-sales-enablement-in-the-ai-era/https://vasco.app/blog/supercharging-sales-enablement-in-the-ai-era/I studied kinesiology. Trained people to deadlift. Never planned to cold call strangers for a living. When I finally tried sales, I discovered something unexpected: the best reps weren't the loudest or most aggressive. They were the most curious. They asked better questions. They built structure around what worked. They genuinely cared whether someone said yes or no. That realization changed everything.Tue, 11 Nov 2025 00:00:00 GMTSarah Chmielewskihttps://vasco.app/blog/product-spotlight-october-2025/https://vasco.app/blog/product-spotlight-october-2025/This month, we’re doubling down on trust, visibility, and speed. From clean data syncs to deeper pipeline insights and smarter BI filters, these updates make it easier than ever to understand what’s happening, and act on it.Wed, 15 Oct 2025 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/the-science-of-scaling-according-to-mark-roberge/https://vasco.app/blog/the-science-of-scaling-according-to-mark-roberge/It still happens. A founder raises a $10 million Series A and a board member says, “Hire 20 reps in November.” The founder is 30 years old, has never hired a rep, and the company barely has a repeatable process. Yet this is still how many startups scale, with no real evidence they’re ready.Sat, 11 Oct 2025 00:00:00 GMTMark Robergehttps://vasco.app/blog/conversion-rates/https://vasco.app/blog/conversion-rates/Conversion rates are one of the most important metrics in Revenue Operations. They tell you whether your funnel is healthy, where prospects drop off, and how much revenue you can realistically expect from your pipeline. Yet, conversion rates are often missing, inconsistent, or buried in spreadsheets that no one fully trusts.Mon, 06 Oct 2025 00:00:00 GMTAlec Oghassabianhttps://vasco.app/blog/planning-playbook/https://vasco.app/blog/planning-playbook/Planning season is changing. What used to be a static spreadsheet ritual is becoming a continuous operating system for growth.Mon, 06 Oct 2025 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/ai-in-sales/https://vasco.app/blog/ai-in-sales/AI tools are reshaping the daily lives of sales reps and GTM leaders, but not without their challenges. In the video below, Justin from Vasco and Jacob from Attention shared their firsthand experiences on how AI is transforming workflows, where it falls short, and what the future might hold.Tue, 02 Sep 2025 00:00:00 GMTJustin Hudonhttps://vasco.app/blog/time-to-ai/https://vasco.app/blog/time-to-ai/The pressure to implement AI in GTM is real. Budgets are shifting. Competitors are experimenting. And yet, most people still feel overwhelmed.Tue, 02 Sep 2025 00:00:00 GMTSébastien Rothlisbergerhttps://vasco.app/blog/how-vcs-evaluate-startup-maturity-for-series-a-and-b/https://vasco.app/blog/how-vcs-evaluate-startup-maturity-for-series-a-and-b/For early-stage founders, raising a Series A or B often comes down to one question: are we ready? From the investor side, the question sounds more like: how efficient and mature is this company?Sat, 02 Aug 2025 00:00:00 GMTDavid Fontainehttps://vasco.app/blog/brand-strategy-guide/https://vasco.app/blog/brand-strategy-guide/From strategy to implementation, learn when to invest, why it matters, and how to bring your brand to life across your GTM.Fri, 01 Aug 2025 00:00:00 GMTSophie Geoffrionhttps://vasco.app/blog/designing-for-plg/https://vasco.app/blog/designing-for-plg/In a product-led motion, your product becomes the front door, the sales call, and the onboarding session all at once. There’s no AE to tailor the pitch, no CSM to unblock the journey. Every screen and interaction in the user journey has the potential to either move them forward or make them drop off.Fri, 01 Aug 2025 00:00:00 GMTArthur Monnethttps://vasco.app/blog/the-attribution-guide/https://vasco.app/blog/the-attribution-guide/Vasco's practical guide to choosing the right attribution model, setting it up in HubSpot, using AI to automate the hard parts, and aligning your GTM teams around what truly drives revenue.Mon, 16 Jun 2025 00:00:00 GMTAlec Oghassabianhttps://vasco.app/blog/the-gravitational-pull-of-daily-digests/https://vasco.app/blog/the-gravitational-pull-of-daily-digests/Every SaaS company claims to be “data-driven.” Yet, behind closed dashboards, each GTM team crafts its own version of the truth. Sales leans on the CRM, marketing swears by attribution reports, the CRO lives in a board deck… And RevOps? They're caught in the middle, pulled in every direction, trying to make sense of conflicting narratives.Mon, 16 Jun 2025 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/the-hidden-revenue-killer/https://vasco.app/blog/the-hidden-revenue-killer/Something that keeps hitting me over and over in my work with growing companies: The biggest threat to your revenue isn't your competition or the market - it's the misalignment between your Product, Sales, and Finance teams.Mon, 16 Jun 2025 00:00:00 GMTAaron Rosshttps://vasco.app/blog/bridging-strategy-and-execution-in-a-shifting-gtm-landscape/https://vasco.app/blog/bridging-strategy-and-execution-in-a-shifting-gtm-landscape/In a rapidly evolving GTM landscape, where AI reshapes expectations every quarter, RevOps has emerged as the glue between vision and execution.Tue, 20 May 2025 00:00:00 GMTJordon Rowsehttps://vasco.app/blog/event-success-and-roi/https://vasco.app/blog/event-success-and-roi/It’s event season in tech. In just a few weeks, the Vasco team went from New Orleans to San Francisco, attending RevOps AF, the Impact Summit by Winning by Design, and SaaStr Annual 2025. And with every flight, every booth, and every hallway conversation, we couldn't help but wonder: What’s the real value of being here?Tue, 20 May 2025 00:00:00 GMTSophie Geoffrionhttps://vasco.app/blog/how-growth-loops-turn-users-into-your-best-sellers/https://vasco.app/blog/how-growth-loops-turn-users-into-your-best-sellers/Vasco just came back from the Impact Summit in San Francisco, hosted by Winning by Design. As a certified WbD partner, we had front-row seats to an insight-packed event on how AI is reshaping go-to-market strategies. We asked Dave Boyce, EVP Product at Winning by Design, to share a small slice of thinking that’s bound to impact RevOps teams in the months ahead. Here it is!Tue, 20 May 2025 00:00:00 GMTDave Boycehttps://vasco.app/blog/from-founder-led-sales-to-a-scalable-revenue-engine/https://vasco.app/blog/from-founder-led-sales-to-a-scalable-revenue-engine/Reaching $1M ARR is a strong signal: you’ve found early product-market fit, and your hustle as a founder has paid off. But crossing that milestone also marks a shift — from intuition to structure.Mon, 14 Apr 2025 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/how-to-hire-exceptional-leaders/https://vasco.app/blog/how-to-hire-exceptional-leaders/Hiring great leaders is both an art and a science. The right leader can elevate an organization, inspire teams, and drive success. But the wrong hire? It can be a costly mistake, setting your organization back significantly.Mon, 14 Apr 2025 00:00:00 GMTJD Saint-Martinhttps://vasco.app/blog/the-board-meeting-playbook-for-scaling-saas-companies/https://vasco.app/blog/the-board-meeting-playbook-for-scaling-saas-companies/Scaling a SaaS startup is already a balancing act. Add investor expectations, board meetings, and growth metrics into the mix, and it’s easy to feel overwhelmed.Mon, 14 Apr 2025 00:00:00 GMTGuillaume Jacquethttps://vasco.app/blog/when-to-stop-being-your-own-best-salesperson/https://vasco.app/blog/when-to-stop-being-your-own-best-salesperson/Here's a counterintuitive truth about startup growth: your biggest strength might actually be your biggest problem.Mon, 14 Apr 2025 00:00:00 GMTAaron Rosshttps://vasco.app/blog/inbound-vs-outbound-leads/https://vasco.app/blog/inbound-vs-outbound-leads/Struggling with low MQL actuals? Your lead qualification process might be the culprit. Discover how inbound and outbound leads follow different paths—and how using the SPICED framework can help your RevOps team refine lifecycle stages for a more accurate pipeline. Learn the manual and automated strategies to bridge the gap and fix MQL tracking in your CRM.Sat, 15 Mar 2025 00:00:00 GMTSophie Geoffrionhttps://vasco.app/blog/lifecycle-stages-and-crm-setup/https://vasco.app/blog/lifecycle-stages-and-crm-setup/A strong RevOps strategy starts with a well-structured lifecycle stage framework in your CRM. But between lead qualification, marketing-to-sales alignment, and automation workflows, setting up the right system can quickly become overwhelming.Mon, 03 Mar 2025 00:00:00 GMTJustin Hudonhttps://vasco.app/blog/revops-101/https://vasco.app/blog/revops-101/Maybe you remember walking into a store, facing your fear of human interaction, and buying a physical software package with a stack of floppy disks. So vintage, right?Mon, 24 Feb 2025 00:00:00 GMTSophie Geoffrionhttps://vasco.app/blog/the-bowtie-model/https://vasco.app/blog/the-bowtie-model/Just like a bridge that only takes you halfway across the river, the traditional funnel has its limits. In a recurring revenue business model, growth doesn’t stop when you close a deal. It’s just getting started. Enter the Bowtie Model.Mon, 24 Feb 2025 00:00:00 GMTSophie Geoffrionhttps://vasco.app/blog/your-sdr-team-is-dying/https://vasco.app/blog/your-sdr-team-is-dying/When I built my first outbound sales team from scratch in 2002, I thought I had the blueprint for perfect sales alignment figured out. We had our systems, our processes, our metrics. In short, everything seemed perfect on paper. But something wasn't clicking.Mon, 24 Feb 2025 00:00:00 GMTAaron Ross