---
title: "ICP Builder & Customer Profiles"
description: "We’re closing the year with upgrades that tighten your entire GTM system. From refining your ICP to mapping your journey end-to-end and connecting new data sources, these updates deliver sharper insights, cleaner data, and faster paths to value."
canonical: "https://vasco.app/blog/product-spotlight-december-2025"
date: "2025-12-15T00:00:00.000Z"
author: Guillaume Jacquet
jobTitle: "CEO & co-founder"
readingTimeMinutes: 1
contentType: product-spotlight
intent: foundations
pillar: "RevOps systems & architecture"
audiences:
  - enterprise
---

# ICP Builder & Customer Profiles

_Now live in Vasco!_

## 1. ICP Builder & Customer Profiles

[https://www.youtube.com/embed/aqLCpxSDw74?iv_load_policy=3&rel=0&modestbranding=1&playsinline=1&autoplay=0&mute=1](https://www.youtube.com/embed/aqLCpxSDw74?iv_load_policy=3&rel=0&modestbranding=1&playsinline=1&autoplay=0&mute=1)

### Define, compare, and track your ICP directly in your revenue engine, with real data, in real time.

- Build explainable customer profiles with rule-based criteria, instant previews of segment size and performance, and AI assistance from Gama.
- Compare multiple profiles side by side to understand differences in volume, conversion, and speed through the funnel.
- Monitor your ICP mix across every stage and function in Pulse, with drilldowns to the account level for clarity and action.  


## 2. Pipedrive integration

![Pipedrive CRM](https://cdn.sanity.io/images/ys8gstp8/production/0859775f2d682fe8477aca421a10b4553abd6e44-1520x640.png?w=1600&fit=max&auto=format)

### Connect Pipedrive to Vasco in minutes and sync your CRM data automatically.

- Seamlessly integrate your Pipedrive CRM and bring deals, organizations, people, and activities directly into Vasco.
- Start with a complete, real-time view of your pipeline — no exports, no manual uploads.
- Keep your customer journey metrics up to date with automatic, continuous syncing.  


## 3. Journey Editor

![](https://cdn.sanity.io/images/ys8gstp8/production/e2a7848a5cec3bf48a9f32788bfc2b2acea166b6-3840x2160.png?w=1600&fit=max&auto=format)

### Map every stage, motion, function, and lead source in one unified view, as intuitively as building a journey in Miro.

- Build your entire customer journey in a single visual interface, with stages, motions, functions, and lead sources all connected in one place.
- Customize metrics, edit components instantly, and use the Library panel to add or update building blocks with total clarity.
- Create and manage journey versions effortlessly, so you can evolve processes over time without rebuilding from scratch.  


## 4. Other cool upgrades

- **Salesforce Custom Objects: **Sync and map your Salesforce custom objects just like standard CRM objects, so Vasco fits your existing architecture without requiring any refactoring.
- **Salesforce Calculated Fields: **Use your Salesforce calculated fields in lifecycle mappings and dimensions, ensuring accurate logic and up-to-date GTM signals without any manual work.
- **Weekly Digest: **Choose a weekly delivery instead of daily, so you get the same high-value insights without the overload.