PRESS RELEASE
Vasco Raises US$8M Seed Round to Transform Revenue Operations
with AI-Powered Revenue Architecture
Montréal, Canada, January 14, 2025
Vasco, the end-to-end platform that empowers Revenue Operations (RevOps) teams to implement holistic revenue architecture strategies, today announced the close of a US$8M seed financing round. The round was led by Inovia Capital, with participation from BY Venture Partners, FRAMEWORK Venture Partners, and a network of business angels.
This funding will empower Vasco to accelerate product innovation, expand its global reach, and enhance AI-driven capabilities to help B2B revenue teams achieve predictable, sustainable growth. The company also plans to deepen partnerships with RevOps agencies, fractional CROs, and strategic partners, broadening access to proven methodologies worldwide.
“Most competing systems only scratch the surface of your business model, people, and product. Vasco goes deeper to deliver value,” said Inovia Capital Partner Karam Nijjar. “They’re creating the blueprint for unlocking sustainable growth.”
As markets mature and quick-fix hyper-growth tactics falter, businesses realize that real scalability demands structure, insight, and adaptability. To thrive today, RevOps teams must unify data, processes, and technology under a comprehensive framework. Vasco provides the infrastructure and insights to optimize go-to-market (GTM) functions, enabling stable, repeatable revenue growth.
"Product-market fit is essential, but go-to-market fit can make or break a B2B company,” said Guillaume Jacquet, Co-founder and CEO of Vasco. “We help startups and scale-ups not only find their GTM fit but also sustain high-velocity, scalable growth through every stage of their journey.”
Vasco’s platform integrates AI-driven capabilities to provide full visibility into the GTM Bowtie—from prospecting to post-sale expansion—enabling real-time management, better decision-making, and tighter alignment across sales, marketing, and customer success.
The company provides RevOps teams with a unified platform that integrates data and proven frameworks, transforming scattered processes into a guided, repeatable playbook for growth. It provides:
Centralized, Real-Time Visibility: A single integrated source combining CRM, marketing automation, and customer success data
AI-Driven Insights & Forecasting: Advanced analytics to uncover performance gaps, pinpoint root causes, and provide actionable recommendations
Built-In Methodologies & Best Practices: Proven GTM blueprints guiding best-in-class strategy execution.
Continuous Improvement Loops: Ongoing monitoring and targeted suggestions that continuously refine approaches, reduce waste, and drive consistent, scalable revenue.
Vasco is proud to be a Certified Partner of Winning by Design, Pavilion, and RevGenius—communities dedicated to advancing Revenue Architecture. Their frameworks, best practices, and thought leadership, embedded into the Vasco Platform, fuel modern go-to-market excellence.
“I couldn't be more excited to support Vasco in their work to help companies grow more effectively as we head into what we hope will be a great year for business in 2025” says Sam Jacobs, CEO at Pavilion, The world's #1 private community for GTM leaders.“The key to profitable efficient growth begins with a unified data layer and a truly aligned GTM motion.”
Aside from Jacobs, other industry leaders are proud partners of the company including Dave Boyce, Executive Chairperson at Winning by Design, Special Advisor Aaron Ross, author of “Predictable Revenue and From Impossible to Inevitable”, Jared Robin, Co-Founder of RevGenius, and long-term customer JD St-Martin, President of Lightspeed Commerce (NYSE:LSPD). “When it comes to full-bowtie visibility to growth metrics, there is no better platform than Vasco,” said Boyce. “Guillaume and team have built something special here.”
About Vasco
Vasco enables RevOps professionals to implement comprehensive Revenue Architecture strategies that unite GTM teams for efficient, predictable, and scalable growth. By integrating AI-driven capabilities, strategic frameworks, and deep operational expertise, Vasco transforms data into actionable insights, streamlines processes, and ensures teams continuously improve and maintain sustainable revenue growth.

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