PRESS RELEASE

Vasco Raises US$8M Seed Round to Transform Revenue Operations
with AI-Powered Revenue Architecture

Montréal, Canada, January 14, 2025

Vasco, the end-to-end platform that empowers Revenue Operations (RevOps) teams to implement holistic revenue architecture strategies, today announced the close of a US$8M seed financing round. The round was led by Inovia Capital, with participation from BY Venture Partners, FRAMEWORK Venture Partners, and a network of business angels. 

This funding will empower Vasco to accelerate product innovation, expand its global reach, and enhance AI-driven capabilities to help B2B revenue teams achieve predictable, sustainable growth. The company also plans to deepen partnerships with RevOps agencies, fractional CROs, and strategic partners, broadening access to proven methodologies worldwide.

“Most competing systems only scratch the surface of your business model, people, and product. Vasco goes deeper to deliver value,” said Inovia Capital Partner Karam Nijjar. “They’re creating the blueprint for unlocking sustainable growth.”

As markets mature and quick-fix hyper-growth tactics falter, businesses realize that real scalability demands structure, insight, and adaptability. To thrive today, RevOps teams must unify data, processes, and technology under a comprehensive framework. Vasco provides the infrastructure and insights to optimize go-to-market (GTM) functions, enabling stable, repeatable revenue growth.

"Product-market fit is essential, but go-to-market fit can make or break a B2B company,” said Guillaume Jacquet, Co-founder and CEO of Vasco. “We help startups and scale-ups not only find their GTM fit but also sustain high-velocity, scalable growth through every stage of their journey.”

Vasco’s platform integrates AI-driven capabilities to provide full visibility into the GTM Bowtie—from prospecting to post-sale expansion—enabling real-time management, better decision-making, and tighter alignment across sales, marketing, and customer success.

The company provides RevOps teams with a unified platform that integrates data and proven frameworks, transforming scattered processes into a guided, repeatable playbook for growth. It provides: 

  • Centralized, Real-Time Visibility: A single integrated source combining CRM, marketing automation, and customer success data

  • AI-Driven Insights & Forecasting: Advanced analytics to uncover performance gaps, pinpoint root causes, and provide actionable recommendations

  • Built-In Methodologies & Best Practices: Proven GTM blueprints guiding best-in-class strategy execution.

  • Continuous Improvement Loops: Ongoing monitoring and targeted suggestions that continuously refine approaches, reduce waste, and drive consistent, scalable revenue.

Vasco is proud to be a Certified Partner of Winning by Design, Pavilion, and RevGenius—communities dedicated to advancing Revenue Architecture. Their frameworks, best practices, and thought leadership, embedded into the Vasco Platform, fuel modern go-to-market excellence.

“I couldn't be more excited to support Vasco in their work to help companies grow more effectively as we head into what we hope will be a great year for business in 2025” says Sam Jacobs, CEO at Pavilion, The world's #1 private community for GTM leaders.“The key to profitable efficient growth begins with a unified data layer and a truly aligned GTM motion.”

Aside from Jacobs, other industry leaders are proud partners of the company including Dave Boyce, Executive Chairperson at Winning by Design, Special Advisor Aaron Ross, author of “Predictable Revenue and From Impossible to Inevitable”, Jared Robin, Co-Founder of RevGenius, and long-term customer JD St-Martin, President of Lightspeed Commerce (NYSE:LSPD). “When it comes to full-bowtie visibility to growth metrics, there is no better platform than Vasco,” said Boyce. “Guillaume and team have built something special here.”

About Vasco
Vasco enables RevOps professionals to implement comprehensive Revenue Architecture strategies that unite GTM teams for efficient, predictable, and scalable growth. By integrating AI-driven capabilities, strategic frameworks, and deep operational expertise, Vasco transforms data into actionable insights, streamlines processes, and ensures teams continuously improve and maintain sustainable revenue growth.

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  • "Vasco is very mature and implementable today— I am very impressed. Full visibility and management of the GTM bowtie on a near-real-time basis. Very excited for our partnership!"

    Dave Boyce

    Winning by Design - Executive Chairperson

  • ‘’Vasco is your blueprint to supercharge your revenue and the compass to avoid the pitfalls of high velocity sales. It drastically increases your odds of success by optimizing your go-to-market organization for sustainable growth.’’

    JD St-Martin

    President of Lightspeed (NYSE:LSPD)

  • "Vasco aligns revenue teams, uncovers gaps, and seizes opportunities. It helps map your business around the customer journey, plan and execute growth phases, and set aggressive goals that drive results. Go Vasco!"

    Aaron Ross

    Author of Predictable Revenue

  • "Vasco is a game changer for companies facing high growth pressure. This platform not only instills confidence in the Board but also enables effective monitoring of growth, surface unit economics, and eliminates the need for painful reforecastings."

    Karamdeep Nijjar

    Partner at iNovia Capital

  • “RevOps teams, check out Vasco! It's like having a GPS for scaling your revenue. Vasco bridges the gap between ambition and execution, making it an indispensable ally for every company aiming for meteoric revenue growth."

    FP Moffet

    COO of Connect&Go (Series A)

  • "Vasco has been an absolute game-changer for us as we journey towards Series A. It's a new fundraising era, where fundamentals trump narrative. Vasco is the architect behind predictable, profitable scalability—ensuring we're not just another startup, but becoming a VC magnet."

    Nicolas Marchal

    CEO of Wazo (Seed)

  • "Being a smaller organization, Vasco initially acted as a catalyst for the standardization of the customer journey at Billdr. As well as having a beneficial effect on the structure of the organization, the path to our objectives is now much clearer and it’s extremely easy to spot where we need to act to readjust."

    Uriel Manseau

    Head of RevOps Billdr

  • "Vasco is a game changer for VC-backed companies. It guides startups and scale-ups in implementing and scaling a predictable revenue engine. Vasco helps avoid costly mistakes during growth and builds Board confidence for any VC-backed company with high-growth ambitions"

    Ghaith Yafi

    BY Venture Partners -General Partner

  • "Vasco is very mature and implementable today— I am very impressed. Full visibility and management of the GTM bowtie on a near-real-time basis. Very excited for our partnership!"

    Dave Boyce

    Winning by Design - Executive Chairperson

  • ‘’Vasco is your blueprint to supercharge your revenue and the compass to avoid the pitfalls of high velocity sales. It drastically increases your odds of success by optimizing your go-to-market organization for sustainable growth.’’

    JD St-Martin

    President of Lightspeed (NYSE:LSPD)

  • "Vasco aligns revenue teams, uncovers gaps, and seizes opportunities. It helps map your business around the customer journey, plan and execute growth phases, and set aggressive goals that drive results. Go Vasco!"

    Aaron Ross

    Author of Predictable Revenue

  • "Vasco is a game changer for companies facing high growth pressure. This platform not only instills confidence in the Board but also enables effective monitoring of growth, surface unit economics, and eliminates the need for painful reforecastings."

    Karamdeep Nijjar

    Partner at iNovia Capital

  • “RevOps teams, check out Vasco! It's like having a GPS for scaling your revenue. Vasco bridges the gap between ambition and execution, making it an indispensable ally for every company aiming for meteoric revenue growth."

    FP Moffet

    COO of Connect&Go (Series A)

  • "Vasco has been an absolute game-changer for us as we journey towards Series A. It's a new fundraising era, where fundamentals trump narrative. Vasco is the architect behind predictable, profitable scalability—ensuring we're not just another startup, but becoming a VC magnet."

    Nicolas Marchal

    CEO of Wazo (Seed)

  • "Being a smaller organization, Vasco initially acted as a catalyst for the standardization of the customer journey at Billdr. As well as having a beneficial effect on the structure of the organization, the path to our objectives is now much clearer and it’s extremely easy to spot where we need to act to readjust."

    Uriel Manseau

    Head of RevOps Billdr

  • "Vasco is a game changer for VC-backed companies. It guides startups and scale-ups in implementing and scaling a predictable revenue engine. Vasco helps avoid costly mistakes during growth and builds Board confidence for any VC-backed company with high-growth ambitions"

    Ghaith Yafi

    BY Venture Partners -General Partner